Ms. Suzette Townsend
Lecturer
College of Business and Management
– School of Business Administration
- suzette.townsend@utech.edu.jm
- 8769271680-8
- ext. 2117
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Qualifications
- Post Grad Diploma – Marketing Research & Analytics, Centennial College, Canada 2013
- MBA General Management – University of New Orleans, USA 2006
- BBA Marketing University of Technology, Jamaica 1999
- Certificate in Banking – Jamaica Bankers Association/CAST(University of Technology, Jamaica) 1994
Specialisation / Teaching Area
- 4014 Marketing Research
- 4046 Marketing Analytics
Research Interests
- Generational Marketing: Understanding how Gen Z and Millennials in Jamaica interact with brands differently compared to older generations.
- Sports Sponsorship: Evaluating the role of Netball, (The Sunshine Girls) in promoting brands locally and internationally.
Professional Membership / Association
Community Service & Outreach Activities
Justice of the Peace, St. Andrew
Publications
