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VOICES Bi-Monthly Magazine of the University of Technology, Jamaica |
June 2017
6
4
th
Annual UTech, Jamaica /JMMB Joan Duncan Memorial Lecture
Examines “Monetizing Brand Jamaica’s Sporting Success”
Olympian and former World Record Holder Asafa Powell, (left), shares his
perspectives at the annual UTech/Joan Duncan Memorial Lecture held on
Wednesday, May 17, 2017 at the UTech Papine campus. Other presenters seated
from left are Dr. Kamilah Hylton, Dean, Faculty of Science and Sport, UTech,
Don Lockerbie, Managing Director, Sports and Events Group, Florida, USA and
Christopher Dehring, CEO, Ready Cable Television.
Olympian Asafa Powell, (2
nd
left) poses with his special award in recognition
of his outstanding contribution and achievements as a Jamaican athlete par
excellence, presented by Prof. Stephen Vasciannie (left) President, UTech. The
award was presented at the annual UTech/Joan Duncan Memorial Lecture held on
Wednesday, May 17, 2017 at the UTech Papine campus. Sharing in the occasion
are Patricia Sutherland, Chairman-JMMB Joan Duncan Foundation and Dr. Paul
Golding, Dean, College of Business and Management, UTech.
Sports venue design expert Don Lockerbie, Managing Director, Sports and Events Group, Florida, USA delivers the keynote address. Among Lockerbie’s recommendations was the
revitalisation of sports venues in Jamaica for income generation and using elite athletes as ambassadors for business development and marketing Jamaica overseas.
T
he Joan Duncan School of Entrepreneurship, Ethics and Leadership
(JDSEEL), University of Technology, Jamaica (UTech, Jamaica)
in collaboration with the JMMB Joan Duncan Foundation, the
philanthropic arm of the JMMB Group hosted the 4th Annual Joan Duncan
Memorial Lecture on Wednesday, May 17, 2017 under the theme, “Mining
Gold! How do we Monetize Brand Jamaica’s Sporting Success?” The
memorial lecture which honours the vision, mission and passion of the
late corporate leader and JMMB co-founder, Joan Duncan was held at the
UTech, Jamaica Papine campus.
The memorial lecture was delivered by Don Lockerbie, Managing Director,
Sports and Events, The Parker Company, Miami Florida and former Chief
Operating Officer and Venue Development Director of the ICC Cricket
World Cup 2007 in the West Indies. Lockerbie presented a range of
recommendations on how Jamaica can better leverage its assets and talent
in sport to harness a greater share of the estimated global US$144 billion
sports industry which he noted is growing at a rate of 3 to 5 per cent
annually.
Mr. Michael Steele, Head, Joan Duncan School of Entrepreneurship, Ethics
and Leadership (JDSEEL) chaired the evening’s proceedings.