University of Technology, Jamaica
Excellence Through Knowledge

Objective

To train participants in the field of communication management and public relations so that they will learn how to apply the specialized skills in the job situations.

FOR WHOM

Public relations practitioners and others who have not had any formal training in public relations management.

Class Schedule

5:30 p.m. - 8:30 p.m.

N.B

UTech/JIM School of Advanced Management reserves the right to withdraw/postpone a scheduled course if registration is insufficient for a standard size class.

COMMENCEMENT DATES - SEPTEMBER / FEBRUARY

COURSE MODULES

MODULE I: COMMUNICATION FOR BUSINESS

MODULE II: COMMUNICATION THEORY

MODULE III: INTRODUCTION TO PUBLIC RELATIONS

MODULE IV: PUBLIC AFFAIRS ISSUES

MODULE V: PUBLIC RELATIONS PLANNING AND PROGRAMMING

MODULE VI: MANAGEMENT PRINCIPLES

MODULE VII: PUBLIC RELATIONS PRACTICES

MODULE VIII: BUSINESS LAW

MODULE IX: INTRODUCTION TO RESEARCH METHODS

Entry Requirements

Four (4) G.C.E. O’Level subjects or CXC (or equivalent) including English Language and Mathematics.

Certificate of Achievement in one of the appropriate preparatory courses offered by J.I.M. (or an equivalent as judged by the Board of Studies). However, in exceptional cases, a mature applicant who does not have these certificates but who has worked in an acceptable administrative, supervisory or managerial position for a minimum of three years may on the recommendation of his/her employer be accepted.

APPLICATION INFORMATION

Complete an application form and bring it along with supporting documents to:

Each form must be accompanied by a non-refundable fee of $1000.

CREDIT RECOMMENDATION

THE JAMAICAN INSTITUTE OF MANAGEMENT IS REGISTERED AS A TERTIARY INSTITUTION BY THE UNIVERSITY COUNCIL OF JAMAICA (U.C.J).

All of J.I.M.’S (6) diploma courses and the Associate Degree in Business Administration have been registered and recommended for credits by the American Council on Education (ACE) to a wide range of universities and colleges throughout the U.S.A.

The American Council on Education is internationally recognized as the major coordinating body for post-secondary education in the U.S.A.

REFUND POLICY

• Fees are not refundable in cases of partial attendance.
• Fees are not refundable in full, only if, the applicant cancels in writing, not less than five (5) days, before the course is cancelled /withdrawn by UTech/JIM School of Advanced Management.